I am a product BUILDER
I build products and help others become builders too
I teach progressive PMs and developers how to cover entire product development with quality and speed using AI tools – from research to production.
From developer to product builder
Developer
15+ years
Senior dev, tech lead, engineering manager. Built systems, led teams, shipped products. But code became repetitive – stopped being a challenge.
PM phase
Found meaning
Found meaning in abstract problems and user research. Going deep into “why” instead of just “how.” Rediscovered purpose beyond syntax.
Product builder
AI brought back the joy
AI brought back the joy of development – but at a different level. End-to-end ownership. Combining strategic thinking with technical execution.
“I was a burned-out developer who found meaning in PM. AI brought back the joy of development – but at a different level.”
Role convergence is inevitable
Not replacement – evolution. Specializations remain, but unified under the product builder role.
Not AGI replacement but augmentation. A professional process, not “vibe coding.”
Deliberate craft, not shortcuts. Speed comes from skill, not from cutting corners.
Workflows that work in teams, not just solo. Real environments, real constraints.
Minimizing handoffs means speed, autonomy, and joy. Own the whole product journey.
What product builders need to master
Navigate by role, journey phase, or individual skill. All interconnected – see where roles overlap and where AI fills the gaps.
Problem discovery
Solution discovery
Delivery
Industry leaders see this coming
“I don’t see how the roles of ‘product manager’ and ‘engineer’ don’t get mashed together in the future.”
Austen Allred, Lambda School founder“The PM role may subsume positions like product marketing manager, product owner, and UI/UX roles.”
McKinsey & Company, Feb 2025“Before it took days to write feedback and requirements. Now you scaffold something 80% good in 15 minutes.”
Claire Vo, CPO at LaunchDarkly“My tech CEO friends have a betting pool for the first year there’s a one-person billion-dollar company.”
Sam Altman, OpenAILet’s build together
I help companies and individuals embrace the product builder approach.
For companies
